It’s that time of year again when inboxes are flooded with so many special offers, coupons, and “must-haves” that it’s impossible to have time to look at them all. So how do your recipients decide which ones to open and which to send immediately to the trash? Here are some tips to improve your holiday email marketing strategy and prevent your messages from going straight to the circular file. A Catchy Subject Line is Key We get so many emails with subject lines referring to “limited time offers” and “exclusive” discounts that it’s hard to keep them straight after a while. Everyone loves a good sale these days, but it’s hard to make your business stand out when your subject lines mirror those of your competitors. With the holiday shopping season well underway, it’s OK to promote special offers your company has going on, but maybe you should approach it in a different way. Instead of saying, “Save 30% In-Store Now Through Friday,” consider using a holiday greeting or thank you in the subject line instead. This way you can stage the offer as a sign of gratitude or holiday spirit rather than trying to convince someone to come to your store. If you focus on generating rapport rather than making a sale, you may see these subscribers turn into satisfied customers. Some Ideas: Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know “From Our Family to Yours: Best Wishes This Holiday Season” “Let […]
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